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Instructiv is people-centered, environmentally conscious, and purpose-driven.
 
Integrity

We strive to do the right thing, even when it’s hard, and we routinely evaluate how we can do right by our people, our clients, and our communities, local and global. We are committed to a 100% remote workforce, which reduces our carbon footprint and allows employees to work where they feel most comfortable, whether that is at home or in a shared workspace partially paid for by Instructiv.
 
As a Certified Minnesota General Benefit Corporation and B Corporation, Justice, Equity, Diversity, Inclusion are the bedrock to our organization. We are committed to anti-racism, mitigating unconscious bias, and co-creating a culture where historically marginalized community members may thrive. We are committed to co-creating modes of accessibility for Black, Brown, Indigenous, and People of Color (BBIPOC) and amplifying BBIPOC voices as we create meaningful relationships with our community stakeholders and contribute to creating a more racially equitable world.
 
Empathy

We recognize that we are all connected and mutually interdependent. We believe our organizational success is intrinsically tied to the health, wellbeing, and success of our local and global communities. We assume positive intent and are mindful that we are accountable for the impact of our actions. We seek to improve outcomes, not lay blame. We listen intently to our community stakeholders to understand their needs. We are committed to establishing a sense of belonging and community across our stakeholder group. We take time to understand the people around us and their perspectives. Our advisory board consists of a diverse membership with varying experiences and expertise, and their input informs organizational decisions and helps us create a set of community-informed practices.
 
Humility and Gratitude

We understand that we are not the only option for our clients and our people, and we are immensely grateful for the opportunity to partner with them. We are committed to greeting both success and challenges with graciousness while maintaining humility as we strive to reach our lofty goals. We are resolved to learn from our failures and maintain resilience to carry on our mission.
 
Transparency

Instructiv recognizes the importance of trust and understands transparency is necessary to gain the trust of our clients, people, and community. Our public-facing product roadmap shows the direction our products are headed and allows clients to provide feedback on product features. We will publish the annual salaries of our leadership team and anonymized salaries of our employees to show the salary differences. We will make our annual General Benefit Report available to the public on our website. We are committed to carving out avenues for open dialogue with all clients.
 
Continued Excellence

We are committed to excellence in everything we do. That requires that we be willing to admit areas for improvement and learn from mistakes. We believe evidence-informed best practices and action-oriented outcomes are integral in establishing a shared framework for success. We exemplify a growth mindset, knowing that improvement can be found in small changes and any skill or talent can be learned through deliberate practice. We recognize that excellence is data-driven, relational, and restorative.

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